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KOREAN   vol.30 2015.01.09
news
 Headline news
ETRI Develops Smart Signage with Audience Recognition
ETRI has developed a smart technology that enables advertising signs to invite passers-by to come closer and provide relevant information based on their age and gender.

Advertising signs can now provide customized information depending on age, gender, and the surroundings of users in front of them. The technology has ushered in an era where information reaches out to people, instead of people seeking information.
The key technologies involved are context awareness technology, object tracking technology, and intuitive interaction technology. ETRI believes that this technology will be useful for advertising services. The smart signs will also be integrated with emergency alert, so as to display announcements in emergency situations based on heat detectors and temperature sensors.

In addition, the technology has been developed into an HTML5 web service platform. Since smart signs can be developed regardless of operating system or device, they are expected to have a major economic effect.
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